Pathwire just published the results of its study “ The world of emailing after COVID in which he analyzes the impact of the pandemic on corporate email communication over the past year.
Research has found that since the pandemic began, most respondents have been sending more emails to their audience and have adapted their emails to accommodate consumers' changing lifestyles...
Digital transformations, brand commitment to social and environmental issues, customer and employee experience or brand reputation … CMOs (Chief Marketing Officers) are challenged by an ever-changing economy and society.
In a world that is changing at an accelerating pace and faced with non-business issues that directly impact the performance of organizations, what are the priorities, the challenges, the brakes but...
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The Impact of Covid on Brand Email Strategies
Pathwire just published the results of its study “ The world of emailing after COVID in which he analyzes the impact of the pandemic...
CMO profiles: Portrait of the marketer of today and tomorrow…
Digital transformations, brand commitment to social and environmental issues, customer and employee experience or brand reputation … CMOs (Chief Marketing Officers) are challenged by...
How to reduce the carbon footprint of email?
As a marketing channel that is widely popular today due to its main advantages such as immediacy but also low cost, email is indispensable...
Be successful in your market by keeping your promises
In a few years, the main e-commerce sites have turned into marketplaces, expanding their offerings to attract more customers.
Today they occupy the first places...
France is the fourth largest e-shopping destination in the world
According to the study Global Voices 2022 conducted by ESW among 14,000 consumers from 14 countries, France is the world's fourth largest market for...