FERPECTION, consultancy for UX studies and research to improve mobile websites and applications, studied the combination of eco-design and user experience with the help of Milena Gatelier, web developer specializing in eco-design.
“Ecodesign, by definition, is the consideration of the ecological aspect resulting from the creation of a new product.
And this at all stages of its design – ideation, production, reuse and recycling – to reduce its environmental footprint as much as possible. A good practice that also includes a social dimension, accessibility and inclusion.
At Ferpection, we believe that preserving our resources is an issue that society as a whole needs to address in order to have a strong impact.
But how to concretely set up a quality user experience that is compatible and complementary to ecodesign? And for what benefits? “.
comment Thibault Geenen, CEO and Founder of Ferpection.
Adopting an ecodesign approach: What are the benefits for UX?
L’UX aims to a smooth user experience, pleasant and intuitive. It refers to a person’s feelings and attitude when using a product or service, whether digital or not.
These include usability, brand perception, psychological expectations and emotions, which are essential terms.
It is important to adopt an omnichannel vision of UX and consider the different touchpoints with the brand.
Eco-design and UX therefore come together in several points: liquid of the parkyour usershe perfomance and be efficiency.
By definition, ecodesign is the search for the essential and the elimination of everything superfluous.
Adapted to UX, the user must find what he needs as quickly as possible with qualitative content. It is a digital evolution aimed at making the customer journey more fluid.
Improving and optimizing website performance at all levels is also sought.
Less programming effort by reducing files results in a faster site and a smoother user experience. It is important to know that Internet users will leave a page that takes more than 3 seconds to display.
UX and Eco-Design: The 3 Best Practices You Should Adopt
1. Ecodesign does not adapt to any initial idea but must be reflected upon from the beginning of the project and not when it is completed.
2. The best waste is that which we don’t produce : You need to get into a more economical process, produce less but better, and think about what you can and can’t do at each stage of the project.
All phases of creation must be considered, from the tree structure of the website, through its structure, to the host chosen for storing the data.
All details must be considered to create a virtuosic whole.
3. Minimize digital pollution at every creative step of the product, to keep only the essentials and even to ask about the usefulness of a website.
This reduces the overall impact of his product or service and clarifies the message.
The 10 advantages of ecodesign
1. Reducing the environmental impact;
2. Reduced use of data centers;
3. Better UX and UI design;
4. More intuitive navigation;
5. Creating a stronger social bond;
6. More consideration of the user for the brand whose image is strengthened;
7. More customer satisfaction;
8. Better SEO performance via search engine ranking criteria;
9. Savings: Less maintenance by removing unnecessary plug-ins and services;
10. Financial Benefits: Attracting more prospects and customers.
Which digital services are not compatible with ecodesign?
Some CMS or platforms leave no room to work on sober optimization and each designer has their own vision of eco-design.
A project is necessarily subject to needs that it must deal with.
So even if it is possible to optimize a WordPress site in eco-design, the result will always be less eco-design than a static site. A solution that remains better than other CMS that only allow the brightening of the images and therefore far from a clean digital…
“Eco-design and UX are therefore not only compatible, but also make it possible to create an optimal experience in the service of business: involvement of testers from the start of the project, fluid and appealing ergonomics, clear and efficient interface design, etc. The similarities between these two disciplines are numerous.
When we support businesses, we sometimes advise them to reduce the number of applications or sites in favor of a single point of entry for their customers.
Because in the end, the surfing experience is actually in the foreground. Like UX research and user testing, eco-design may not be fully democratized yet, but it’s clearly one of the key UX trends for 2022.”
closes Thibault Geenen.