Since October 2011, iligo has been analyzing perceptions, usage and, above all, the evolution of French people’s relationship with technological devices, through a dedicated section of the multi-screen usage barometer.
What general interest do the French have in new technologies? What is the place of technology in your budget?
What is their perception of technical devices? And above all, how has the relationship between the French and technology developed over the years?
This 3rd edition of the French perception of technological equipment is an opportunity to take stock of the trends observed.
From 2015 to 2019 and then through the pandemic, the number of tech addicts continued to increase
Since 2015, the French’s relationship with tech has evolved significantly, and in a largely positive direction for the sector.
This is all the more true in 2020, marked by the restrictions related to COVID19, in which the French seem to have moved even closer to the screens.
From video aperitifs to teleworking, the rise of online shopping is making technology an indispensable part of our lifestyle.
Multimedia and Internet usage is booming, and that’s an understatement: 92% of French say they still want to be connected to the internet in 2022 (vs. 56% in 2015) are also more likely to say they like advanced technology (86% in 2022 vs. 52% in 2015).
Because of this enthusiasm, it is becoming increasingly important for the French Stay informed about the world of high-tech (77% in 2022 versus 61% in 2019 and only 48% in 2015).
In addition, 82% of them say they like being equipped with multiple devices, an increase of 21 points compared to 2019 and 43 points since 2015!
With this growing interest and need for the internet and technology, almost 2 out of 3 French people spend a large part of their budget on it into the world of engineering and high-tech in 2022, while in 2015 it was barely one in three people.
In detail, there are differences between the French in their relationship to technology; even if they fade over time.
The differences between men and women are diminishing…
Since the first measures, the relationship between the French and tech has varied according to gender. However, these differences tend to disappear.
Today, both women and men want to be connected to the internet at all times (90% and 94%, respectively).
We then observe some small differences as 76% of them like being multi-endowed while 88% of men like it. In addition, 70% of French women keep themselves updated on this universe, while 85% of men do so.
Eventually, although observation tends to decrease, men retain a greater affinity for technology and high-tech: 56% of women devote a significant portion of their budget to it, compared to 73% of men.
Lower numbers for French women than their male counterparts, but remain high in 2022 and steadily growing from one year to the next.
The 50 to 64 year olds are joining the youngest in the tech addict trend
The attitude of the French to technology also varies according to age.
However, the population resembles the technology behavior of young people, especially among the oldest in the sample (50-64 years).
What was previously a youth phenomenon is developing into a real mass phenomenon.
In fact, older people are getting more and more interested in technology every year, as all age groups want to be permanently connected to the Internet (between 89% of the oldest and 94% of the youngest) and like advanced technologies (between 82% and 90% respectively). ).
It’s always the youngest ones who prefer to be multi-equipped, find out more about the world of tech and high-tech and spend a large part of their budget on it.
Nevertheless, the 35 to 49-year-olds are never far behind, with a deficit of 1 to 6 points, depending on the claim.
The 50 to 64-year-olds are characterized above all by a lower high-tech and tech budget. 53% say they dedicate a large part to it, compared to 72% of 18-34 year olds.
Despite everything, this budget continues to increase among the less young population groups.
We observe across the waves of this barometer that young people are ahead in terms of tech equipment and predict trends that are then transferred to the entire population.
The use of technology by the French, which has fundamentally evolved since 2015, has therefore continued to change since the pandemic. They are more connected than ever and need the internet in their daily lives.
Telework, passion for technology, development of devices, innovation: it is a golden age of technology, always in full swing…
methodology
Interviews conducted on CAWI (Computer-Assisted Web Interviewing). Field research conducted from February 28, 2022 to March 13, 2022. 1000 respondents aged 18 to 64, representative of the French population in terms of gender, age, CSP and UDA5.
